Table 2 Simple effect analysis of communication modality and mindset.

From: Uncovering the effectiveness of anthropomorphic communication on the country-of-origin stereotypes from the perspective of psychological elements

Global/local

Anthropomorphic/non-anthropomorphic

Country information

AD

Standard errors

p

Global

Anthropomorphic

Developed country

Developing country

0.245

0.227

0.282

Developing country

Developed country

− 0.245

0.227

0.282

Non-anthropomorphic

Developed country

Developing country

0.401

0.230

0.083

Developing country

Developed country

− 0.401

0.230

0.083

Local

Anthropomorphic

Developed country

Developing country

0.045

0.230

0.845

Developing country

Developed country

− 0.045

0.230

0.845

Non-anthropomorphic

Developed country

Developing country

− 0.090

0.220

0.683

Developing country

Developed country

0.090

0.220

0.683