Table 7 Discriminant validity.

From: The mechanism analysis on the farmers’ motivation of using the quality traceability system based on TAM-ECM model

 

Expectation degree of confirmation

Transaction costs

Perceived value

Satisfaction

Usage habits

Continuous using intention

Continuous use behavior

Expectation degree of confirmation

0.813

      

Transaction costs

0.527

0.825

     

Perceived value

0.607

0.498

0.713

    

Satisfaction

0.697

0.609

0.631

0.823

   

Usage habits

0.570

0.417

0.441

0.685

0.893

  

Continuous using intention

0.620

0.632

0.606

0.680

0.582

0.822

 

Continuous use behavior

0.518

0.487

0.560

0.504

0.566

0.781

0.831

  1. The diagonal is the square root of AVE.
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