Figure 1
From: Health involvement modulates physician preference in the brain during online health consultation

Simple effect analysis results of patients' scores of willingness to choose with different levels of health involvement. Note: (a) low level health involvement; (b) high level health involvement; H, high level of cognitive trust; L, low level of cognitive trust; h, high level of affective trust; l, low level of affective trust; all the scores of willingness to choose ranged between 1 and 9; ns p > 0.05, *p < = 0.05, **p < = 0.01, ***p < = 0.001; error bars: SEM.