Table 8 Mediation analyses of unengaged passersby vs. engaged audience on outcome variables through SAE.
DV = Overall satisfaction | ||||
|---|---|---|---|---|
Effect | b | SE | 95% LLCI | 95% ULCI |
Direct effect | 0.08 | 0.13 | − 0.18 | 0.34 |
Indirect effect | ||||
Total | 0.75 | 0.13 | 0.51 | 1.01 |
Emotion | 0.41 | 0.12 | 0.20 | 0.66 |
Intellect | − 0.01 | 0.06 | − 0.13 | 0.11 |
Novelty | 0.04 | 0.06 | − 0.08 | 0.15 |
Place | 0.08 | 0.07 | − 0.04 | 0.23 |
Interaction | 0.06 | 0.07 | − 0.05 | 0.21 |
Technique | 0.17 | 0.06 | 0.05 | 0.30 |
DV = Donation worth | ||||
|---|---|---|---|---|
Effect | b | SE | 95% LLCI | 95% ULCI |
Direct effect | 0.22 | 0.17 | − 0.10 | 0.55 |
Indirect effect | ||||
Total | 0.15 | 0.09 | − 0.03 | 0.33 |
Emotion | − 0.14 | 0.11 | − 0.38 | 0.06 |
Intellect | 0.24 | 0.09 | 0.09 | 0.44 |
Novelty | − 0.12 | 0.08 | − 0.28 | 0.02 |
Place | 0.04 | 0.06 | − 0.09 | 0.16 |
Interaction | 0.04 | 0.09 | − 0.14 | 0.20 |
Technique | 0.09 | 0.07 | − 0.03 | 0.25 |