Table 11 MGA-parametric test.
From: Divergence and convergence: a cross-generational study on local food consumption
| Â | Path Coefficients-diff | t-Value (Gen Y vs Gen Z) | p-Value (Gen Y vs Gen Z) |
|---|---|---|---|
WOM \(\rightarrow\) ATT | − 0.149 | 1.518 | 0.130 |
PRICE \(\rightarrow\) ATT | 0.261 | 3.400 | 0.000 |
HEALTH \(\rightarrow\) ATT | 0.008 | 0.093 | 0.926 |
CONVENIENCE \(\rightarrow\) ATTI | \(-0.137\) | 1.951 | 0.051 |
SN \(\rightarrow\) PI | 0.159 | 1.421 | 0.155 |
SN \(\rightarrow\) ATT | 0.067 | 0.633 | 0.527 |
PBC \(\rightarrow\) PI | 0.104 | 1.052 | 0.293 |
ATT \(\rightarrow\) PI | − 0.037 | 0.344 | 0.731 |
