Table 6 Discriminant validity (FORNELL).
From: Divergence and convergence: a cross-generational study on local food consumption
(1) | (2) | (3) | (4) | (5) | (6) | (7) | (8) | |
|---|---|---|---|---|---|---|---|---|
Attitude (1) | 0.810 | |||||||
Convenience (2) | 0.450 | 0.816 | ||||||
Health (3) | 0.666 | 0.466 | 0.880 | |||||
Perceived behavioral control (4) | 0.403 | 0.435 | 0.373 | 0.799 | ||||
Purchase intention (5) | 0.567 | 0.334 | 0.444 | 0.484 | 0.790 | |||
Price (6) | 0.478 | 0.375 | 0.385 | 0.380 | 0.511 | 0.837 | ||
Subjective norm (7) | 0.659 | 0.434 | 0.668 | 0.380 | 0.427 | 0.389 | 0.890 | |
Word of mouth (8) | 0.586 | 0.381 | 0.509 | 0.373 | 0.598 | 0.505 | 0.528 | 0.809 |
