Table 1 Pain points of digital transformation.
From: Unique attributes of official endorsers in destination marketing
Variable | Numbers | Percent | |
|---|---|---|---|
Gender | Male | 130 | 54% |
Female | 111 | 46% | |
Age | Below 18 | 34 | 14.1% |
18–25 | 152 | 63.3% | |
26–45 | 45 | 18.5% | |
Over 46 | 10 | 4.1% | |
Qualification | Intermediater | 56 | 23.2% |
Undergraduate | 145 | 60.2% | |
Postgraduate | 38 | 15.8% | |
PhD | 2 | 0.8% | |
Occupation | Students | 98 | 40.7% |
Salaried individuals | 85 | 35.3% | |
Businessman | 43 | 17.8% | |
Retired | 15 | 6.2% | |
