Table 2 Pain points of digital transformation.

From: Unique attributes of official endorsers in destination marketing

Constructs and indicators

Items

Std

Cronbach’s a

CR

AVE

The sense of authority (SA)

SA1

0.688

0.811

0.816

0.528

SA2

0.666

   

SA3

0.732

   

SA4

0.811

   

Attractiveness (AT)

AT4

0.773

0.841

0.841

0.570

AT3

0.751

   

AT2

0.735

   

AT1

0.761

   

Tourism attitude (TA)

TA3

0.774

0.771

0.769

0.528

TA2

0.641

   

TA1

0.757

   

Official identification (OI)

OI3

0.703

0.806

0.817

0.599

OI2

0.819

   

OI1

0.795

   

Expertise (EX)

EX3

0.738

0.782

0.785

0.549

EX2

0.738

   

EX1

0.746

   

Trustworthiness (TR)

TR3

0.861

0.788

0.799

0.573

TR2

0.746

   

TR1

0.650

   
  1. CR composite reliability, AVE average variance extracted.
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