Table 6 Mediating effect.
From: Unique attributes of official endorsers in destination marketing
Path relationship | Point estimate | Product of coefficient | Bootstrapping 1000 times 95% CI | ||||
|---|---|---|---|---|---|---|---|
Bias-corrected | Percentile | ||||||
SE | Z | Lower | Upper | Lower | Upper | ||
Indirect effect | |||||||
SA → OI → TA | 0.290 | 0.102 | 2.843 | 0.113 | 0.523 | 0.101 | 0.500 |
ATT → OI → TA | 0.155 | 0.089 | 1.742 | 0.002 | 0.348 | 0.001 | 0.347 |
TR → OI → TA | 0.224 | 0.075 | 2.987 | 0.096 | 0.395 | 0.081 | 0.374 |
EX → OI → TA | 0.164 | 0.062 | 2.645 | 0.054 | 0.302 | 0.046 | 0.287 |
SEIE + TAIE + TRIE + EXIE | 0.833 | 0.092 | 9.054 | 0.653 | 1.020 | 0.647 | 1.009 |
Contrast | |||||||
SA vs. ATT | 0.136 | 0.168 | 0.810 | − 0.171 | 0.490 | − 0.207 | 0.457 |
SA vs. TR | 0.066 | 0.126 | 0.524 | − 0.166 | 0.325 | − 0.175 | 0.316 |
SA vs. EX | 0.126 | 0.119 | 1.059 | − 0.105 | 0.363 | − 0.109 | 0.351 |
TA vs. TR | − 0.069 | 0.142 | − 0.486 | − 0.350 | 0.209 | − 0.332 | 0.218 |
TA vs. EX | − 0.010 | 0.114 | − 0.088 | − 0.225 | 0.215 | − 0.210 | 0.231 |
TR vs. EX | 0.060 | 0.107 | 0.561 | − 0.147 | 0.281 | − 0.151 | 0.271 |
Proportion | |||||||
SAIE/TIE | 0.348 | 0.104 | 3.346 | 0.149 | 0.557 | 0.132 | 0.541 |
TAIE/TIE | 0.186 | 0.113 | 1.646 | 0.000 | 0.431 | 0.002 | 0.433 |
TRIE/TIE | 0.269 | 0.090 | 2.989 | 0.103 | 0.454 | 0.100 | 0.447 |
EXIE/TIE | 0.197 | 0.069 | 2.855 | 0.063 | 0.331 | 0.058 | 0.325 |