Table 1 Offline evaluation results (GMV is short for gross merchandise volume, GMV=\(\:\sum\:_{i,j}{s}_{i}{x}_{ij}{g}_{ij}\)).
From: ROI constrained optimal online allocation in sponsored search
Methods | Revenue | RPM | BCR | GMV | ROI |
|---|---|---|---|---|---|
HWM | 21259.32 | 53.31 | 13.33% | 70015.95 | 3.2934 |
SHALE | 23291.12 | 58.40 | 14.60% | 83173.81 | 3.5692 |
AUAF | 25901.58 | 64.95 | 16.24% | 94950.61 | 3.6658 |
ODBC | 49571.92 | 124.30 | 31.09% | 173054.56 | 3.4910 |
OAM | 40278.77 | 101.00 | 25.26% | 135346.46 | 3.3597 |
ROAM | 39444.78 | 98.91 | 24.73% | 148571.29 | 3.7601 |
