Table 2 Results of the reliability test.
From: Influence of platform satisfaction on the willingness to use a new platform
Concept | Test item | Cronbach’s α | KMO sample suitability quantity | Significance |
|---|---|---|---|---|
Platform satisfaction | 1. I think a good online shopping platform must be able to better protect customer information | 0.853 | 0.745 | 0.000 |
2. I think it’s important to choose a good online shopping platform whose payment method is secure | ||||
3. I think choosing a good online shopping platform can reduce the cost of shopping | ||||
4. I think good online shopping platforms have cheaper prices for goods | ||||
Customer perceived value | 1. I'll choose a new online shopping platform if it helps me make more friends | 0.800 | 0.712 | 0.000 |
2. I will choose a new online shopping platform if the products and services it offers are worth what I pay for them | ||||
3. I'll choose a new online shopping platform if it has a clear advantage in terms of features | ||||
Individual subjective will | 1. I would choose a new platform based on mass media and advertising campaigns | 0.757 | 0.729 | 0.000 |
2. I would shop with a reputable platform | ||||
3. I would choose an online shopping platform that many of my friends around me are using | ||||
4. I will choose the online shopping platforms that my friends and relatives recommend me to use | ||||
Willingness to use the new platform | 1. In my future shopping, I will choose a new online shopping platform to buy cosmetics and skin care products | 0.847 | 0.805 | 0.000 |
2. I would choose a new online shopping platform if it could visualize and perceive the process of fabricating cosmetics and skin care products | ||||
3. I would choose the new online shopping platform if it can realize the collection, investment, and trading functions of cosmetics and skincare | ||||
4. I would recommend new online shopping platform to others |
