Table 2 Descriptive statistics of the sample (N = 316).
Number of observation | Percentage | |
|---|---|---|
Gender | ||
male | 115 | 36.39% |
female | 201 | 63.61% |
Age | ||
18–24 | 58 | 18.35% |
25–34 | 111 | 35.13% |
35–44 | 99 | 31.33% |
45–54 | 33 | 10.44% |
55–64 | 15 | 4.75% |
Average monthly income of the family (RMB) | ||
< 2000 | 1 | 0.32% |
2000–4000 | 7 | 2.22% |
4000–6000 | 20 | 6.33% |
6000–8000 | 39 | 12.34% |
8000–10,000 | 35 | 11.08% |
10,000–15,000 | 57 | 18.04% |
15,000–20,000 | 65 | 20.57% |
> 20,000 | 92 | 29.11% |
Household Size | ||
single | 40 | 12.66% |
couple | 83 | 26.27% |
nuclear family | 160 | 50.63% |
extended family | 33 | 10.44% |
The primary purpose of consumption | ||
purchasing goods (i.e., supermarkets, clothing and accessories stores, household essentials, bookstores, electronics retailers, and flower shops) | 198 | 62.66% |
experiencing services (i.e., restaurants, beauty salons, cinemas, family amusement parks, and fitness centres) | 118 | 37.34% |
