Table 9 Summary of MGA results.

From: Revisiting factors influencing consumer travel for purchasing goods and experiencing services in Shanghai, China

Path

Path Coefficient (purchasing goods)

Path Coefficient

(experiencing services)

Path Coefficient difference

Permutation

p value

Accessibility -> Travel Attitude

0.408***

0.139

0.269

0.043

Perceived Value -> Travel Attitude

0.382***

0.547***

-0.165

0.201

Perceived Value -> Consumer Travel

0.269*

0.349*

-0.081

0.366

Travel Attitude -> Consumer Travel

0.219

0.437**

-0.218

0.39

Commercial Attractiveness -> Perceived Value

0.35**

0.342**

0.008

0.963

Commercial Attractiveness -> Travel Attitude

0.122

0.215*

-0.093

0.498

Commercial Attractiveness -> Consumer Travel

0.351*

0.089

0.262

0.403

Dependent Variable

R2

Permutation p value

Perceived Value

0.122

0.964

Travel Attitude

0.39

0.656

Consumer Travel

0.312

0.177

  1. ***P<0.001, **0.001 ≤ P<0.01, *0.01 ≤ P<0.0.
Back to article page