Table 1 Socio-demographic profile of the respondents (N = 372).
Socio-demographic | Frequency | Percentage |
|---|---|---|
Gender | ||
Male | 140 | 37.6 |
Female | 232 | 62.4 |
Age | ||
≤ 25 | 174 | 46.8 |
26–50 | 184 | 49.5 |
> 50 | 14 | 3.7 |
Education level | ||
Junior high school or below | 29 | 7.9 |
Senior high school | 103 | 27.6 |
Associate’s /Bachelor’s degree | 191 | 51.3 |
Graduate degree | 59 | 13.2 |
Personal monthly income | ||
Below 3000 Yuan | 59 | 15.8 |
3001–5000 Yuan | 157 | 42.1 |
5001–8000 Yuan | 68 | 18.4 |
8001 Yuan and above | 88 | 23.7 |
Loyalty | ||
Attitudinal loyalty | ||
Had intentions to extend their stay time | 125 | 33.6 |
Had intentions to recommend the homestay | 246 | 66.1 |
Had the intention to maintain contact and cooperate with the host | 115 | 30.9 |
Behavioral loyalty | ||
Intended to post information about their homestay experience | 142 | 38.2 |
Wanted to post reviews about the homestay | 215 | 57.8 |
Chose to stay at the same homestay again | 247 | 66.4 |
