Table 2 Construct reliability and validity.

From: Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development

Factors

Factor loading

Cronbach’s α

Composite reliability

AVE

(S) connected experience

Intangible elements of a caring environment (IE)

 

0.722

0.822

0.537

 IE1

0.682

   

 IE2

0.668

   

 IE3

0.795

   

 IE4

0.778

   

Tangible elements of a caring environment (TE)

 

0.872

0.939

0.886

 TE1

0.931

   

 TE2

0.951

   

Host-guest interaction (HI)

 

0.864

0.907

0.710

 HI1

0.852

   

 HI2

0.797

   

 HI3

0.874

   

 HI4

0.844

   

(O) emotions

Cognitive response (CR)

Facility cognition (CR1)

 

0.710

0.822

0.607

 CR11

0.713

   

 CR12

0.767

   

 CR13

0.852

   

Service cognition (CR2)

 

0.732

0.841

0.638

 CR21

0.743

   

 CR22

0.788

   

 CR23

0.861

   

Overall cognition (CR3)

 

0.783

0.868

0.688

 CR31

0.802

   

 CR32

0.794

   

 CR33

0.888

   

Comparative cognition (CR4)

 

0.735

0.883

0.790

 CR41

0.901

   

 CR42

0.877

   

Enjoyment (EN)

 

0.737

0.851

0.656

 EN1

0.797

   

 EN2

0.819

   

 EN3

0.814

   

Emotional involvement (EI)

 

0.723

0.831

0.557

 EI1

0.836

   

 EI2

0.645

   

 EI3

0.769

   

 EI4

0.833

   

(R) loyalty

Attitudinal loyalty (LO1)

 

0.744

0.856

0.600

 LO11

0.651

   

 LO12

0.897

   

 LO13

0.827

   

Behavioral loyalty (LO2)

 

0.726

0.845

0.647

 LO21

0.717

   

 LO22

0.813

   

 LO23

0.874

   
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