Table 6 Moderating effects of different characteristics of homestays.
Moderating path | Characteristics of homestay | p-value | SE | 2.50% | 97.50% |
|---|---|---|---|---|---|
Enjoyment→attitudinal loyalty | Architectural characteristics | ||||
Absence of local architectural characteristics | 0.407*** | 0.058 | 0.293 | 0.521 | |
Presence of local architectural characteristics | 0.618*** | 0.08 | 0.461 | 0.775 | |
Property ownership | |||||
Rental homestay | 0.457*** | 0.053 | 0.353 | 0.561 | |
Owner-occupied homestay | 0.679*** | 0.129 | 0.426 | 0.932 | |
Local activity | |||||
Absence of local characteristic activity | 0.382*** | 0.061 | 0.263 | 0.5 | |
Presence of local characteristic activity | 0.615*** | 0.071 | 0.475 | 0.756 | |
Enjoyment→behavioral loyalty | Property ownership | ||||
Rental homestay | −0.122 | 0.133 | −0.341 | 0.097 | |
Owner-occupied homestay | 0.176** | 0.05 | 0.093 | 0.259 | |
Local activity | |||||
Absence of local characteristic activity | 0.184** | 0.066 | 0.054 | 0.314 | |
Presence of local characteristic activity | 0.369*** | 0.078 | 0.216 | 0.522 | |
Emotional involvement→behavioral loyalty | Property ownership | ||||
Rental homestay | 0.272*** | 0.054 | 0.165 | 0.379 | |
Owner-occupied homestay | −0.207 | 0.139 | −0.300 | 0.246 | |
Nativeness of homestay’s host | |||||
Not native to Yangshuo country | 0.323*** | 0.061 | 0.203 | 0.443 | |
Native to Yangshuo country | 0.073 | 0.081 | −0.086 | 0.231 | |
