Table 3 Reliability analysis of study 2.

From: The role of user participation and psychological distance in consumer brand attitudes in gamified marketing

Variables

Measurement

Cronbach’s α

Paida

(PA)

PA1

0.880

PA2

PA3

PA4

PA5

Ludus

(LU)

LU1

0.875

LU2

LU3

LU4

Brand attitude

(BA)

BA1

0.947

BA2

BA3

BA4

BA5

BA6

BA7

BA8

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