Table 4 Descriptive statistics of study 3.
Sample characteristics | Classification criteria | Samples | |
|---|---|---|---|
Numbers | Percentage (%) | ||
Sex | Male | 96 | 48.5% |
Female | 102 | 51.5% | |
Age | 0–20 years old | 27 | 13.6% |
21–30 years old | 105 | 53.0% | |
31–40 years old | 52 | 26.3% | |
Above 40 years old | 14 | 7.1% | |
Educational background | Junior high school and below | 6 | 3.0% |
High school and specialized | 53 | 26.8% | |
Undergraduate | 112 | 56.6% | |
Master and above | 27 | 13.6% | |
Monthly disposable income | Less than ÂĄ3000 | 18 | 9.1% |
¥3001–5000 | 22 | 11.1% | |
¥5001–7000 | 82 | 41.4% | |
Above ÂĄ7000 | 76 | 38.4% | |
In the last three months, the number of times you have participated in gamified marketing campaign of brands/companies | 0–5 times | 19 | 9.6% |
6–10 times | 81 | 40.9% | |
11–15 times | 74 | 37.4% | |
More than 15 times | 24 | 12.1% | |
