Table 5 Reliability analysis of study 3.

From: The role of user participation and psychological distance in consumer brand attitudes in gamified marketing

Variables

Measurement

Cronbach’s α

Paida

(PA)

PA1

0.883

PA2

PA3

PA4

PA5

Ludus

(LU)

LU1

0.864

LU2

LU3

LU4

User participation

(UP)

UP1

0.886

UP2

UP3

Brand attitude

(BA)

BA1

0.949

BA2

BA3

BA4

BA5

BA6

BA7

BA8

Back to article page