Table 2 Descriptive statistics of respondents’ characteristics.

From: Research on driving factors of consumer purchase intention of artificial intelligence creative products based on user behavior

Demographic variable

Categories

Frequency

Percentage (%)

Age

Under 20 age

63

11.98

20–25 age

132

25.10

26–30 age

144

27.38

30–40 age

82

25.59

Over 40 age

105

19.96

Gender

Male

283

53.80

Female

243

46.20

Educational level

Secondary school

98

18.63

Vocational degree

110

20.91

Bachelor degree

181

34.41

Graduate degree

137

26.05

Interest in AI

Interested

458

87.07

Not interested

68

12.93

Income

Under 3000

170

32.32

3000–7000

177

33.65

7000–10,000

100

19.01

Over 10,000

79

15.02