Table 4 Hierarchical regression analysis.
Variables | Consumer purchase intention | Environmental benefit perception | VIF | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Model 1 (t-value) | SE | Model 2 (t-value) | SE | Model 3 (t-value) | SE | Model 4 (t-value) | SE | Model 5 (t-value) | SE | ||
Perceived CSR | 0.233*** 6.30 | 0.037 | 0.242*** 5.15 | 0.047 | 0.215*** (4.67) | 0.046 | 0.195*** (4.53) | 0.043 | 0.247*** (5.49) | 0.045 | 1.71 |
Environmental Benefit Perception | 0.389*** (8.84) | 0.044 | 0.412*** (11.14) | 0.037 | 2.26 | ||||||
CSR-CA | -0.086 (-1.41) | 0.016 | 2.17 | ||||||||
Environmental Benefit Perception × CSR-CA | 0.042* (1.99) | 0.021 | 1.98 | ||||||||
Value Orientation | 0.131 (1.59) | 0.082 | 1.62 | ||||||||
Perceived CSR × Value Orientation | 0.085 (1.60) | 0.053 | 1.45 | ||||||||
Gender | 0.335* (2.20) | 0.152 | 0.322* (2.18) | 0.148 | 0.343* (2.37) | 0.145 | 0.316* (2.21) | 0.143 | 0.21 (1.46) | 0.144 | 1.03 |
Age | -0.022 (-0.30) | 0.074 | -0.021 (-0.29) | 0.073 | -0.026 (0.36) | 0.072 | -0.019 (-0.25) | 0.076 | -0.028 (-0.39) | 0.071 | 1.02 |
Constant term | 2.102** (2.69) | 0.781 | 3.651*** (5.82) | 0.627 | 3.126*** (4.86) | 0.643 | 3.125*** (4.92) | 0.635 | 3.115*** (4.81) | 0.647 | - |
F | 19.275** | 19.272*** | 22.825*** | 24.108*** | 23.213*** | ||||||
R2 | 0.172 | 0.216 | 0.237 | 0.296 | 0.221 | ||||||
