Table 1 Research gaps and the research work here.

Lack of systematic research on short video platform promotion strategies

Proposes and validates digital promotion strategies using the TikTok platform

Insufficient research on the appeal to younger generations and user engagement

Evaluates the impact of promotion strategies on the attractiveness and engagement of young audiences through empirical research

Lack of research on the long-term impact and sustainability of digital promotion effects

Analyzes the actual effects of digital promotion on the transmission of music ICH and its long-term sustainability

Lack of research from interdisciplinary perspectives

Integrates theories and methods from communication, cultural studies, and marketing to provide an interdisciplinary research perspective