Table 3 Comparison table of Kano model evaluation results.

From: Research on the requirement characteristics and differentiated service design of home-based elderly care service in China using the candy model

Project

Reverse question

I don’t like it

Can bear

It doesn’t matter

Ought to be

Be fond of

Forward question

I don’t like it

Q

R

R

R

R

Can bear

M

I

I

I

R

It doesn’t matter

M

I

I

I

R

Ought to be

M

I

I

I

R

Be fond of

O

A

A

A

Q

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