Table 4 Calculation of the perceived average annual sq. m. rental value of the Sports club.

From: Multimodal property video neuroanalytics

Approxi-mation

cycle

Valence value of the sports club

Perceived investment value of the sports club, EUR/m2

Sports club (Ia) perceived investment value approximation by optimizing

valence indicator

Utility degree of

Determining the utility degree differences between the analyzed alternatives

Sports club, Ia

Shopping center, Ib

Apartment complex, Ic

1

2

3

4

5

7

8

0

0.0001

84.00

20.61%

71.74%

100%

(71.74% + 100%):

:2 = 86.37% > 20.61%

40

0.0401

92.37

30.57%

72.55%

100%

(72.55% + 100%):

:2 = 86.28% > 30.57%

80

0.0801

100.22

39.92%

73.3%

100%

(73.3% + 100%):

:2 = 86.65% > 39.92%

120

0.1201

107.54

48.63%

73.99%

100%

(73.99% + 100%):

:2 = 86.99% > 48.63%

300

0.3001

135.40

81.8%

76.62%

100%

(76.62% + 100%):

:2 = 88.31% > 81.8%

343

0.3431

139.43

88.6%

77.2%

100%

(77.2% + 100%):

:2 = 88.6% = 88.6%