Table 1 Four attributes for SEB building evaluation.
Attributes | Description |
|---|---|
DG1 | Brand Awareness Brand awareness measures the level of public recognition of the sports event. Events with high brand awareness can attract more spectators and sponsors, thereby increasing their global influence. By analyzing data such as social media exposure, media coverage, and advertising investment, the event’s brand awareness can be assessed |
DG2 | Event Impact Event impact primarily examines the positive effects of the sports event on society, the economy, and culture. A successful sports event not only drives local economic development but also enhances the city’s cultural image. The overall impact can be measured by analyzing the event’s effects on industries such as tourism, hospitality, and retail, as well as the cultural values conveyed by the event |
DG3 | Audience Engagement Audience engagement reflects the event’s ability to attract and interact with its target audience. Events with high engagement levels tend to form deeper emotional connections with spectators, increasing brand loyalty. Audience engagement can be measured through surveys on audience satisfaction, the number of on-site and online participants, and social media interaction rates |
DG4 | Brand Loyalty Brand loyalty refers to the long-term support and recognition received from both spectators and sponsors. High brand loyalty indicates that spectators are willing to continue following and participating in the event, and sponsors are eager to renew their partnerships. Brand loyalty can be assessed by analyzing audience retention rates, sponsor renewals, and the event’s reputation among its audience |
