Table 4 Classification performance on KKBox test Set.

From: Advanced customer churn prediction for a music streaming digital marketing service using attention graph-based deep learning approach

Metric

Not churn

Churn

Macro avg

Weighted avg

Precision

0.98

0.76

0.87

0.96

Recall

0.98

0.79

0.88

0.96

F1-score

0.98

0.78

0.88

0.96

Support

176,726

17,466

194,192

194,192

Accuracy

   

0.9587

AUC score

   

0.9609

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