Table 2 Demographic descriptive statistics.

From: Interpreting visitor experiences with digital cultural heritage exhibitions in Yimeng China through thematic analysis

Characteristics

Number

Gender

Female

12

Male

10

Age

less than 40 years old

5

between 40–49 years old

14

more than 50 years old

3

Marital status

Married

16

Single

6

Educational level

Diploma

6

Bachelor

12

Master and above

5

Year of work experience

less than 10 years

3

between 11–20 years

5

between 21–30 years

11

more than 30 years

3

Frequency of visiting cultural heritage sites

Rarely (1–2 times in lifetime)

4

Occasionally (once every few years)

8

Frequently (at least once a year)

10

Prior exposure to digital exhibitions

Yes

14

No

8