Table 10 Results of the moderating effect test.
From: How sports event scenarios shape urban image and influence audience conative tendency
Variables | M1: conative tendency | M2: conative tendency | M3: conative tendency | ||||||
|---|---|---|---|---|---|---|---|---|---|
β | SE | t | β | SE | t | β | SE | t | |
Gender | -0.021 | 0.105 | -0.605 | -0.011 | 0.103 | -0.324 | -0.006 | 0.102 | -0.182 |
Age | 0.061 | 0.051 | 1.718 | 0.069 | 0.050 | 1.953 | 0.066 | 0.049 | 1.911 |
Education level | -0.047 | 0.050 | -1.331 | -0.035 | 0.049 | -1.013 | -0.034 | 0.049 | -0.986 |
Occupation type | 0.012 | 0.028 | 0.334 | 0.002 | 0.028 | 0.050 | -0.006 | 0.027 | -0.161 |
Monthly income (CNY) | -0.019 | 0.060 | -0.541 | -0.027 | 0.059 | -0.775 | -0.026 | 0.058 | -0.743 |
Participation frequency in sports events (past year) | 0.131** | 0.057 | 3.688 | 0.11** | 0.057 | 3.108 | 0.100** | 0.056 | 2.861 |
scenario cognition | 0.652*** | 0.050 | 18.214 | 0.572*** | 0.056 | 14.289 | 0.556*** | 0.056 | 13.922 |
Participation motivation | 0.168*** | 0.038 | 4.119 | 0.184*** | 0.037 | 4.536 | |||
Scenario cognition × participation motivation | 0.115** | 0.030 | 3.344 | ||||||
R² | 0.473 | 0.493 | 0.506 | ||||||
Adjusted R² | 0.464 | 0.484 | 0.495 | ||||||
F-value | 55.114*** | 52.136*** | 48.686*** | ||||||
