Table 2 Basic information of the sample.

From: How sports event scenarios shape urban image and influence audience conative tendency

Variable

Category

Frequency (N)

Percentage (%)

Cumulative Percentage (%)

Gender

Male

233

53.20

53.20

Female

205

46.80

100

Age

18ཞ24

74

16.89

16.89

25ཞ29

186

42.47

59.36

30ཞ39

113

25.80

85.16

40ཞ49

43

9.82

94.98

50 and above

22

5.02

100

Education level

Below high school

38

8.68

8.68

High school

75

17.12

25.80

Associate degree

140

31.96

57.76

Bachelor’s degree

157

35.84

93.61

Postgraduate and above

28

6.39

100

Occupation type

Student

45

10.27

10.27

Research staff

26

5.94

16.21

Enterprise employee

153

34.93

51.14

Government / Public institution staff

49

11.19

62.33

Self-employed / freelancer

53

12.10

74.43

Worker / service industry practitioner

80

18.26

92.69

Retired

3

0.68

93.38

Others

29

6.62

100

Monthly income (CNY)

≤ 5,000

115

26.26

26.26

5001–8000

186

42.47

68.72

8001–12,000

111

25.34

94.06

12,001–20,000

24

5.48

99.54

≥ 20,001

2

0.46

100

Participation frequency in sports events (past year)

Low frequency (1–2 times/year)

54

12.33

12.33

Medium frequency (3–5 times/year)

189

43.15

55.48

Relatively high frequency (6–10 times/year)

117

26.71

82.19

High frequency (11 times or above/year)

78

17.81

100

Total

438

100

100