Table 2 Basic information of the sample.
From: How sports event scenarios shape urban image and influence audience conative tendency
Variable | Category | Frequency (N) | Percentage (%) | Cumulative Percentage (%) |
|---|---|---|---|---|
Gender | Male | 233 | 53.20 | 53.20 |
Female | 205 | 46.80 | 100 | |
Age | 18ཞ24 | 74 | 16.89 | 16.89 |
25ཞ29 | 186 | 42.47 | 59.36 | |
30ཞ39 | 113 | 25.80 | 85.16 | |
40ཞ49 | 43 | 9.82 | 94.98 | |
50 and above | 22 | 5.02 | 100 | |
Education level | Below high school | 38 | 8.68 | 8.68 |
High school | 75 | 17.12 | 25.80 | |
Associate degree | 140 | 31.96 | 57.76 | |
Bachelor’s degree | 157 | 35.84 | 93.61 | |
Postgraduate and above | 28 | 6.39 | 100 | |
Occupation type | Student | 45 | 10.27 | 10.27 |
Research staff | 26 | 5.94 | 16.21 | |
Enterprise employee | 153 | 34.93 | 51.14 | |
Government / Public institution staff | 49 | 11.19 | 62.33 | |
Self-employed / freelancer | 53 | 12.10 | 74.43 | |
Worker / service industry practitioner | 80 | 18.26 | 92.69 | |
Retired | 3 | 0.68 | 93.38 | |
Others | 29 | 6.62 | 100 | |
Monthly income (CNY) | ≤ 5,000 | 115 | 26.26 | 26.26 |
5001–8000 | 186 | 42.47 | 68.72 | |
8001–12,000 | 111 | 25.34 | 94.06 | |
12,001–20,000 | 24 | 5.48 | 99.54 | |
≥ 20,001 | 2 | 0.46 | 100 | |
Participation frequency in sports events (past year) | Low frequency (1–2 times/year) | 54 | 12.33 | 12.33 |
Medium frequency (3–5 times/year) | 189 | 43.15 | 55.48 | |
Relatively high frequency (6–10 times/year) | 117 | 26.71 | 82.19 | |
High frequency (11 times or above/year) | 78 | 17.81 | 100 | |
Total | 438 | 100 | 100 | |