Table 5 Component score coefficient matrix.
1 | 2 | 3 | 4 | |
|---|---|---|---|---|
Comfortable | 0.372 | −0.202 | 0.107 | −0.072 |
Simple | 0.311 | −0.029 | 0.040 | 0.003 |
Practical | 0.349 | 0.009 | 0.089 | 0.011 |
Friendly | 0.290 | 0.066 | 0.013 | −0.027 |
Cozy | 0.065 | 0.096 | 0.593 | 0.062 |
Technological | 0.036 | −0.172 | 0.073 | 0.631 |
Elegant | −0.071 | 0.513 | 0.043 | −0.069 |
Bright | 0.114 | −0.094 | 0.586 | −0.029 |
Innovative | −0.101 | 0.120 | −0.040 | 0.586 |
Advanced | −0.046 | 0.487 | −0.039 | 0.013 |