Table 2 Descriptive statistics of relevant variables.
From: How does live streaming affect tourists’ intention — a psychology theory perspective
Variable | Items | Mean standard error | Standard deviation | Variance | Skewness | Kurtosis |
|---|---|---|---|---|---|---|
Usefulness | QA1 | 0.07 | 1.151 | 1.324 | −0.276 | −0.89 |
QA2 | 0.071 | 1.173 | 1.376 | −0.339 | −0.895 | |
QA3 | 0.073 | 1.216 | 1.479 | −0.304 | −1.000 | |
QA4 | 0.073 | 1.212 | 1.47 | −0.249 | −1.131 | |
Authenticity | QB1 | 0.071 | 1.177 | 1.386 | −0.288 | −1.088 |
QB2 | 0.068 | 1.125 | 1.267 | −0.189 | −0.961 | |
QB3 | 0.07 | 1.151 | 1.325 | −0.294 | −0.85 | |
Interactivity | QC1 | 0.068 | 1.134 | 1.285 | −0.358 | −0.988 |
QC2 | 0.066 | 1.099 | 1.207 | −0.408 | −0.804 | |
QC3 | 0.071 | 1.17 | 1.369 | −0.428 | −0.875 | |
Telepresence | QD1 | 0.069 | 1.146 | 1.313 | −0.299 | −0.994 |
QD2 | 0.072 | 1.186 | 1.408 | −0.217 | −1.167 | |
QD3 | 0.07 | 1.165 | 1.357 | −0.31 | −1.021 | |
QD4 | 0.07 | 1.151 | 1.325 | −0.432 | −0.796 | |
QD5 | 0.074 | 1.217 | 1.482 | −0.328 | −1.035 | |
Perceived Trust | QE1 | 0.072 | 1.195 | 1.429 | −0.308 | −1.042 |
QE2 | 0.076 | 1.25 | 1.562 | −0.405 | −0.92 | |
QE3 | 0.073 | 1.213 | 1.472 | −0.415 | −0.924 | |
Travel Decision | QF1 | 0.074 | 1.22 | 1.488 | −0.365 | −1.087 |
QF2 | 0.072 | 1.186 | 1.406 | −0.384 | −0.957 | |
QF3 | 0.075 | 1.239 | 1.535 | −0.46 | −0.947 |
