Table 2 Summary of generalized estimating equation analysis for variables predicting ‘aesthetic pleasure’.

From: Examining the multidimensional impact on soft drink packaging preferences through the unified model of aesthetics

Variable

B

SE B

95% CI for B

p

Unity

0.169

0.025

[1.128, 1.243]

0.000

Variety

0.049

0.031

[0.989, 1.116]

0.109

Typicality

0.172

0.031

[1.118, 1.261]

0.000

Novelty

0.167

0.030

[1.115, 1.254]

0.000

Connectedness

0.338

0.034

[1.312, 1.499]

0.000

Autonomy

0.129

0.028

[1.076, 1.202]

0.000

  1. B indicates the unstandardized beta, SE B indicates the standard error for the unstandardized beta, and CI indicates the confidence interval.
  2. (N = 2000).
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