Table 10 Direct and indirect effects.

From: A study of the purchase intention of alternative foods

Path

Direct effect

Indirect effect

Total effect

β

B-C Sig

β

B-C Sig

β

B-S Sig

SI → SAT

.167

.009**

–

–

.167

.009**

SI → AT

.072

.087

.073

.010**

.145

.009**

SI → PI

–

–

.140

.015*

.140

.005**

FS → SAT

.197

.012*

–

–

.197

.012*

FS → AT

.057

.356

.086

.028*

.142

.047*

FS → PI

–

–

.151

.019*

.151

.019*

NC → SAT

.073

.125

–

–

.073

.125

NC → AT

.023

.357

.032

.113

.054

.104

NC → PI

–

–

.057

.042*

.057

.042*

CS → SAT

.032

.387

–

–

.032

.387

CS → AT

.040

.164

.014

.431

.055

.102

CS → PI

–

–

.040

.101

.040

.101

DH → SAT

.442

.012*

–

–

.442

.012*

DH → AT

.385

.005**

.193

.018*

.587

.005**

DH → PI

–

–

.470

.016*

.470

.016*

SAT → AT

.436

.023*

–

–

.436

.023*

SAT → PI

.418

.004**

.212

.030*

.630

.008**

AT → PI

.486

.032*

–

–

.486

.032*

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