Table 3 Classification of KANO evaluation results.

From: A study on the design of literacy toy for children with parent-child interactions

Comparison Table for Categorization of KANO Evaluation Results

Reverse (if the product does not have a feature)

Like it very much

It should be so

It doesn’t matter

Reluctantly accept it

Do not like it

Positive (if product)

(with a certain function)

Like it very much

Q

A

A

A

O

It should be so

R

I

I

I

M

It doesn’t matter

R

I

I

I

M

Reluctantly accept it

R

I

I

I

M

Do not like it

R

R

R

R

Q