Table 4 Evaluation of the structural model.

From: Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences

Path

Beta Value

SD

CIBC (LL)

CIBC (LU)

T value

P Value

Supported or Not

H1 DP → SC

0.597

0.041

0.516

0.651

14.672

0.000

Supported

H2 DP → FC

0.409

0.050

0.320

0.490

8.128

0.000

Supported

H3 SC → FC

0.375

0.050

0.284

0.456

7.500

0.000

Supported

H4 SC →PWOM

0.124

0.064

0.028

0.239

1.918

0.028

Supported

H5 FC →PWOM

0.184

0.065

0.078

0.285

2.836

0.002

Supported

H6 TE*SC →PWOM

0.094

0.054

0.025

0.213

1.733

0.042

Supported

H7 TE*FC →PWOM

−0.090

0.071

−0.217

0.010

1.264

0.103

Not

Back to article page