Table 1 Basic information.

Item	Cohort	Count	Ratio (%)
Gender	Male	154	41.39
Gender	Female	218	58.61
Age	18–25	151	40.59
	26–35	109	29.3
	36–45	44	11.83
	46–55	38	10.22
	> 55	30	8.06
Educational Level	High school degree or below	28	7.53
	Associate degree	97	26.08
	Bachelor’s degree	150	40.32
	Master’s degree or high	96	26.07
Occupation	Student	58	15.59
	Self-employed/freelance	65	17.47
	Company staff	143	38.44
	Government organs and public institutions	68	18.28
	other	38	10.22
Average monthly income	< 2000	49	13.17
	2001–8000	188	50.54
	8001–12,000	80	21.51
	> 12,000	55	14.78
Have you ever watched a short video?	Yes	372	100
Total 372,100

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