Table 2 Means and Standard Deviations of Constructs.

From: Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator

Construct

Mean(M)

Standard deviation (SD)

Usefulness (US)

3.219

0.784

Ease of Use (ES)

3.25

0.783

Entertainment (EN)

3.257

0.763

Consumer Trust (TR)

3.239

0.872

Purchase Intention (PI)

3.098

0.85

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