Table 3 Validity and reliability of the constructs.
Latent variable | Item | Standardized factor loading | Cronbach’s Alpha | CR | AVE |
|---|---|---|---|---|---|
Usefulness (US) | US1 | 0.785 | 0.852 | 0.855 | 0.598 |
US2 | 0.799 | ||||
US3 | 0.824 | ||||
US4 | 0.768 | ||||
Ease of use (ES) | ES1 | 0.803 | 0.858 | 0.859 | 0.603 |
ES2 | 0.771 | ||||
ES3 | 0.847 | ||||
ES4 | 0.807 | ||||
Entertainment (EN) | EN1 | 0.82 | 0.865 | 0.866 | 0.617 |
EN2 | 0.795 | ||||
EN3 | 0.79 | ||||
EN4 | 0.793 | ||||
Trust (TR) | TR1 | 0.815 | 0.897 | 0.898 | 0.689 |
TR2 | 0.816 | ||||
TR3 | 0.833 | ||||
TR4 | 0.857 | ||||
Purchase intention (PI) | PI1 | 0.752 | 0.913 | 0.914 | 0.68 |
PI2 | 0.806 | ||||
PI3 | 0.799 | ||||
PI4 | 0.84 | ||||
PI5 | 0.877 |
