Fig. 2 | Scientific Reports

Fig. 2

From: The efficacy of the theory of planned behaviour and value-belief-norm theory for predicting young Chinese intention to choose green hotels

Fig. 2

Outcomes of the study. * denotes p < 0.05, ** denotes p < 0.01, *** denotes p < 0.001. altruistic value (AV). Biospheric value (BV). Collectivistic value (CV). Personal norm (PN). Ecocentric attitude (EA). Awareness of consequence (AC). Ascription of responsibility (AR). Implicit attitude (IA). Subjective norm (SN). Perceived behavioural control (PBC).

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