Table 4 Results of the study.

From: The efficacy of the theory of planned behaviour and value-belief-norm theory for predicting young Chinese intention to choose green hotels

Hypothesis

Parameter

Estimate

p-value

C.R.

Decision

H1

Altruistic value→ecocentric attitude

0.141

0.006

2.767

Supported

H2

Altruistic value→implicit attitude

-0.073

0.08

-1.75

Rejected

H3

Biospheric value→ecocentric attitude

0.381

***

7.693

Supported

H4

Biospheric value→implicit attitude

0.091

0.031

2.158

Supported

H5

Collectivistic value→ecocentric attitude

0.359

***

7.270

Supported

H6

Collectivistic value→implicit attitude

0.166

***

3.871

Supported

H7

Ecocentric attitude→awareness of consequence

0.405

***

7.897

Supported

H8

Ecocentric attitude→implicit attitude

0.607

***

11.888

Supported

H9

Awareness of consequence→ascription of responsibility

0.690

***

14.954

Supported

H10

Ascription of responsibility→personal norm

0.814

***

17.753

Supported

H11

Personal norm→intention

0.201

***

5.679

Supported

H12

Implicit attitude→intention

0.473

***

11.506

Supported

H13

Implicit attitude → perceived behavioural control

0.214

***

5.079

Supported

H14

Subjective norm → intention

0.229

0.002

3.043

Supported

H15

Subjective norm→implicit attitude

0.168

***

4.504

Supported

H16

Subjective norm→perceived behavioural control

0.764

***

16.328

Supported

H17

Subjective norm→personal norm

0.214

***

6.371

Supported

H18

Perceived behavioural control→intention

0.270

0.002

3.096

Supported