Table 19 Propensity score matching balance check.
Baseline covariate | High engagement (N = 98) Mean | Low engagement (N = 98) Mean | Standardized difference | p-value |
|---|---|---|---|---|
Cultural knowledge (baseline) | 6.82 | 6.75 | 0.04 | 0.72 |
Age | 32.4 | 33.1 | -0.06 | 0.58 |
Education level | 3.12 | 3.08 | 0.03 | 0.78 |
Prior platform experience | 2.45 | 2.51 | -0.05 | 0.65 |
Technology comfort | 4.12 | 4.05 | 0.06 | 0.54 |
Outcome: 90-day retention | 68.40% | 21.40% | - | < 0.001 |
Outcome: Creation quality | 7.82 | 6.45 | - | < 0.001 |
Effect size (Cohen’s d) | - | - | 0.72 | 95% CI: [0.58, 0.86] |
