Table 5 Analysis of mediating effects.
Intermediary paths | Value of intermediary effects | Standard deviation | t-test | p-value |
|---|---|---|---|---|
Perceived Playfulness -> Creative Self-efficacy -> Innovative Behavior | 0.170 | 0.055 | 3.112 | 0.002 |
Degree of Human-AI Interaction -> Creative Self-efficacy -> Innovative Behavior | 0.073 | 0.025 | 2.857 | 0.004 |
Social Influence -> Creative Role Identity -> Innovative Behavior | 0.166 | 0.042 | 3.942 | 0.000 |
Social Influence -> Creative Self-efficacy -> Innovative Behavior | 0.053 | 0.023 | 2.300 | 0.021 |
Social Influence -> Perceived Playfulness -> Creative Self-efficacy -> Innovative Behavior | 0.045 | 0.018 | 2.500 | 0.012 |
Tool Performance -> Perceived Playfulness -> Creative Self-efficacy -> Innovative Behavior | 0.099 | 0.034 | 2.961 | 0.003 |
Degree of Human-AI Interaction -> Creative Role Identity -> Innovative Behavior | 0.164 | 0.038 | 4.348 | 0.000 |
