Table 1 Big data application lexicon.
From: Big data application and firm markups: evidence from China
Dimension | Keywords | Partial source indicators |
|---|---|---|
Conceptual Layer | Big data, massive data, data-driven, data asset, data element, data analysis | |
Foundational layer | Data center, data warehouse, data lake, data middle platform, cloud platform, computing center | |
Technical layer | Data mining, data visualization, hadoop, spark, machine learning, deep learning | |
Organizational layer | Data scientist, data analyst, data engineer, data architect, chief information officer, chief digital officer | |
Application layer | User profiling, intelligent recommendation, business intelligence, precision marketing, real-time personalization, intelligent customer service |