Table 2 Weight loss journey behavioral segmentation question and responses.
Q: Which of these most closely describes your experience with losing weight? | Segment |
|---|---|
I have lost weight and kept it off for more than 2 years. | Succeeder |
I am currently losing weight but have kept it off less than 1 year. | Achiever |
I have lost weight in the past but regained it all. | Relapser |
I have tried to lose weight with no success. | Struggler |
I have never tried to lose weight. | Never Tried |