Fig. 4: GREAT PLEA cards for ethical principles.

We propose the “GREAT PLEA” ethical principles for generative AI in healthcare, namely Governability, Reliability, Equity, Accountability, Traceability, Privacy, Lawfulness, Empathy, and Autonomy. The GREAT PLEA ethical principles demonstrate our great plea for the community to prioritize these ethical principles when implementing and utilizing generative AI in practical healthcare settings.