Fig. 2: The flow of choice tasks and examples of options.

In this survey, participants selected one of two service options with differing attributes across 15 separate questions. They had to choose between the two options without the ability to skip or opt-out. A 15-second minimum time limit was enforced for each question to encourage thoughtful consideration of the choices. Descriptions of the attributes were persistently displayed at the top of the page for clarity. The order of the questions was randomized to mitigate the risk of bias from the sequence of questions.