Table 4 Description of Attributes and levels

From: A choice based conjoint analysis of mobile healthcare application preferences among physicians, patients, and individuals

Attribute

Level

Description

The number of studies on effectiveness

0, 1, 2 or 3

Researching to objectively verify whether healthcare services have effectively improved users’ health and submitting articles on the results to an academic journal through expert review.

Frequency of information delivery

Twice, Four times, Six times / month

Providing healthcare education materials such as card news, leaflets, and videos online so that healthcare service users can change their health awareness, knowledge, and behavior.

Cybersecurity and data safety

Low, Mid, High

Ensuring personal information protection and data security systems when providing online healthcare services by coping with possible failures and technical defects.

User satisfaction

Under 80,

Between 80–89,

Above 90

The degree to which healthcare service users are satisfied with the service subjectively.

Accreditation

Yes or no

A program that the Korean Ministry of Health and Welfare gives accreditation for services that provide counseling, education, training, and practical programs for promoting health and preventing diseases.

Cost

0, $5, $10, $15/month

The service cost that will be paid for a month to use mobile healthcare services.