Figure 2: Variation among subjects in their reliance on social information and their reliance on payoff information.
From: Consistent individual differences in human social learning strategies

(a) Distribution of individuals’ reliance on social learning in decision making, measured as the fraction of decisions in which subjects chose to collect peer information. (b) Distribution of individuals’ reliance on payoffs in social learning, measured as the fraction of requests for peer information that included previous payoffs. All distributions are broad and strongly overdispersed when compared with binomial expectations: individuals strongly vary in their reliance on social learning, but even more strongly so with respect to their reliance on payoff information.