A study finds that social norms have become weaker in the United States over the past 200 years. The changing strength of norms is linked to fluctuations in societal levels of innovation and risky behaviour.
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Varnum, M.E.W. Social norms are becoming weaker. Nat Hum Behav 3, 211 (2019). https://doi.org/10.1038/s41562-018-0519-9
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DOI: https://doi.org/10.1038/s41562-018-0519-9
