Table 3 Internal consistency reliability and -convergent-validity-results.

Access to media regarding sustainable foods

AC1

I have access to radio food programs

3.47

1.19

0.814

AVE: 0·0.614

CR: 0.864

α: 0.790

Rho-A: 0.793

1.708

^58,59

AC2

I have access to television and satellite food programs

3.77

1.11

0.803

1.659

AC3

I have access to diet plans in magazines, books, and brochures

3.81

1.11

0.737

1.433

AC4

I have access to food programs available in the virtual space (social networks on the Internet and mobile)

3.62

1.06

0.778

1.546

Awareness of sustainable consumption

ASC1

The tendency to consume healthy (sustainable) food has made me change my eating habits to be more sustainable

3.52

1.13

0.911

AVE: 0.799

CR: 0.941

α: 0.916

Rho-A: 0.922

3.833

^60,61

ASC2

The tendency to consume healthy (sustainable) food has made me buy more environmentally friendly products

3.54

1.01

0.930

4.374

ASC3

The tendency to consume healthy (sustainable) food has made me reduce waste generation through prevention, reuse, and recycling

3.58

1.11

0.895

2.928

ASC4

The tendency to consume healthy (sustainable) food leads to the reduction of greenhouse gas production

3.53

1.08

0.837

2.249

Content production

CP1

I can easily categorize the scattered topics presented in the media

3.65

1.18

0.865

AVE: 0.711

CR: 0.881

α: 0.797

Rho-A: 0.804

1.877

^58,59

CP2

I can present new messages by summarizing the contents presented in the media

3.78

1.11

0.787

1.490

CP3

I provide my knowledge and experience to others in the form of messages through virtual media

3.69

1.12

0.876

1.929

Critical understanding

CU1

It is easy for me to recognize the correctness of the content presented in radio programs, television, books writings, and cyberspace

3.02

1.30

0.722

AVE: 0.656

CR: 0.930

α: 0·0.912

Rho-A: 0.911

1.818

⁶²

CU2

I can understand what the content produced in the media is looking for

3.40

1.08

0.785

2.908

CU3

I easily understand the message presented by the media

3.61

1.00

0.824

3.311

CU4

I can easily verify news content in the media

3.31

1.04

0.865

3.392

CU5

I can be aware of the accuracy of media information

3.37

1.06

0.862

4.214

CU6

I evaluate the accuracy of the news and information provided by the media

3.31

1.20

0.856

5.179

CU7

I seek to ensure the accuracy of information in the media

3.55

1.16

0.741

2.741

Sustainable consumption behavior

SCB1

I often use sustainable foods (healthy, safe, and nutritious products that have a minimal impact on the environment)

4.10

0.97

0.897

AVE: 0.679

CR: 0.862

α: 0.789

Rho-A: 0.756

2.378

⁶²

SCB2

If the quality of both sustainable and non-sustainable (normal) food is similar, I prefer to use sustainable food

4.21

0.91

0.892

2.353

SCB3

If sustainable food is more expensive than non-sustainable, I prefer to consume sustainable food

3.69

1.06

0.662

1.204

Sustainable consumption intention

SCI1

I want to use sustainable (healthy, nutritious, and safe) foods

4.02

1.01

0.911

AVE: 0.818

CR: 0.931

α: 0.888

Rho-A: 0.888

3.391

^58,59

SCI2

If there is sustainable food (healthy, nutritious, and safe) I like it and buy it

4.09

0.97

0.938

4.091

SCI3

I am seriously looking to buy sustainable (healthy, nutritious, and safe) food

3.67

1.16

0.863

2.024

Use of media for sustainable foods

US1

I can easily use radio programs related to nutrition and feed

1.89

1.25

0.685

AVE: 0.585

CR: 0.848

α: 0.784

Rho-A: 0.829

2.093

^58,59

US2

I can easily use television programs related to nutrition and food

2.31

1.22

0.842

1.669

US3

I can easily use nutrition and food topics in magazines, books, and brochures

3.62

1.30

0.788

1.360

US4

I can easily use the topics of nutrition and food in the virtual space (social networks on the Internet and mobile)

2.04

1.27

0.735

2.050